Stripe only, for now, using a restricted read-only key
Every SaaS metric Stripe never shows you
MRR movement, new versus existing subscribers, churn, LTV, ARPU, average subscription length and a live valuation of your business. We currently analyze Stripe accounts only, using a restricted read-only key. Paste it once and the dashboard does the math.
Live preview
This is what your dashboard looks like
Sample data shown below. Once your Stripe key is connected these charts fill with your own numbers, and every chart can be downloaded as a JPG or a PDF.
Estimated company valuation
$0
5x ARR, equal to your current MRR of $38,400 multiplied by 60 months.
- ARR
- $460,800
- Monthly retention
- 97.9%
- LTV
- $1,420
- Avg. lifetime
- 19.7 mo
How this is calculated: investors price recurring revenue businesses off a multiple of ARR. We take your live MRR ($38,400), annualise it to ARR ($460,800) and apply a 5x multiple, which is the same as valuing 60 months of current recurring revenue. That multiple assumes healthy retention: at 2.1% monthly churn the average subscriber stays 19.7 months and is worth $1,420 in lifetime value on $72 ARPU. Lower churn and expansion revenue push the multiple above 5x, high churn pushes it below.
SaaS valuation
An instant valuation of your business at 5x ARR, your current MRR times 60 months.
Monthly MRR
Normalized recurring revenue across every billing interval, net of discounts.
New vs existing
See how much revenue comes from fresh signups versus your installed base.
Churn & retention
Logo and revenue churn with a trailing three month average to smooth noise.
LTV & ARPU
Average revenue per user and lifetime value derived from your real churn rate.
Subscriber lifetime
How many months the average subscriber stays subscribed.
Your key, your data
Each account stores its own Stripe key privately. Nobody else sees your numbers.
Export any chart
Download any chart or your valuation as a JPG image or a print ready PDF in one click.
Valuation
Know what your SaaS is worth, the way a VC would price it
The moment your stats generate, the dashboard puts a headline valuation at the top: 5x ARR, which is the same as 60 months of your current MRR.
1. Start with MRR
Every subscription is normalized to a monthly figure, net of discounts, so the base is real recurring revenue rather than raw payment volume.
2. Annualise to ARR
MRR times 12 gives forward looking annual recurring revenue, the number investors underwrite against.
3. Apply the multiple
A 5x ARR multiple is the common mid market benchmark for a subscription business with steady growth and ordinary retention.
4. Sanity check on retention
Churn, LTV and average subscriber lifetime tell you whether that revenue actually persists for the 60 months the multiple implies.
Why investors use this multiple
A recurring revenue business is valued on the cash it will keep collecting, not on last month's takings. Buyers start from ARR, then move the multiple up or down on the quality of that revenue: low monthly churn and a long average subscriber lifetime mean the revenue compounds, expansion revenue from existing customers means the base grows without new acquisition, and a high LTV relative to ARPU means each customer pays back many times over. Weak retention, concentrated customers or shrinking MRR pull the multiple below 5x. The dashboard shows the valuation next to the churn, LTV and lifetime figures that justify it, so you can see both the number and the evidence behind it.
Create an account
Email and password, or continue with Google.
Add your Stripe key
Stored privately for your account and verified against Stripe before saving.
Sync and read
24 months of subscriptions and invoices turned into clean metrics.
Frequently asked questions
We analyse Stripe accounts only, using a restricted read-only key.